I love it when you can apply the business of food to the food business.
Hara Hachi Bu is a Japanese theory that you will live a long and heahy life if you eat until you are 80% full. In fact, the traditional Okinawa diet, with its emphasis on vegetables, whole grains, fruits, legumes (soy foods) and fish with limited amounts of lean meats serves as a model for healthy eating and healthy aging that not only reduces your risk of cardiovascular disease but also helps to minimize free radical production. Free radicals are cell-damaging molecules that are generated mainly by our bodies’ metabolism when we create energy from food.
Stopping at 80% capacity is actually a very good strategy to avoid obesity without going hungry because the stomach’s stretch receptors take about 20 minutes to tell the body that how full it really is and 20 minutes after stopping you will really feel full.
Now, letâ€™s apply that principle to business.
Hara hachi bu is principle that can be applied to the length of speeches, presentations, and even meetings, etc. The theory goes like this: no matter how much time you are given, never ever go over time, and in fact finish a bit before your allotted time is up. Try to shoot for 80-90% of your allotted time. No one will complain if you finish with a few minutes to spare. The problem with most presentation is that they are too long, not too short. Performers, for example, know that the trick is to leave the stage while the audience still loves you, not after they have had enough and are “full” of you.
“Not long ago, a diary was a deeply personal thing â€” a journal of thoughts and observations, kept under lock and key and often buried in a dresser drawer.”
The Web has a way of changing things as we know them. How can diary of thoughts, observations and insight â€” posted on the Internet â€” be a way to boost your business?
Web logs, or “blogs,” are more than a passing Internet fad, and they’re not confined to the worlds of politics and high-tech. They also have become a way to engage readers and potential customers of businesses big and small.
“Blog” is simply an abbreviation for “Web log.” It’s a journal posted on a Web site, updated on a regular basis and containing news, opinions, ideas and brainstorms, plus links to other sources of information, other Web sites and other blogs.
Many blogs cut both ways, inviting readers to post feedback on what they see. While that can apply to everything from sports and entertainment to rants about high school math, it can also generate interest â€” and, ultimately, business.
No, blogs aren’t for everyone. But they can accomplish these five basic business objectives.
1. Expose a new or little-known product or idea.
2. Improve your search engine rankings.
3. Position yourself as an expert in an industry or field.
4. Influence public opinion.
5. Engage in a forum openly with your customers.
Interested in writing your own blog? Here are some resources on how to get started.
â€¢ Blogging for business: 7 tips for getting started
â€¢ Microsoft Community Blogs home page
â€¢ Microsoft Small Business Community
â€¢ 10 steps to getting links to your site