Coupons Poised for a Comeback

As 401 K’s are falling, shoppers are watching their grocery bills rise. Certain foods like fresh fruits, vegetables and meats have seen huge price increases over the past year, but there’s more to it than that. Consumers may actually be spending more in the supermarket, because they’re spending less time dining out. The big question is, how do they figure out what to buy?
According to a national online survery conducted by Insight Express for Parade this quarter, 61% of respondents rely on sales and coupons to cut costs. 42% have switched to less-expensive brands, sometimes giving up on their favorites. Want to create some brand loyalty? Consider a savings plan.