Social Media for Grocery Shoppers

Social media used to be for young people and computer savvy, but not anymore. According to an article in emarketer “4 out of 10 women in their 40′s have a social network profile” and “62% of respondents talked about products on social networks.”
The research, conducted by Shespeaks, suggested that viral word-of-mouth marketing rather than ads could be the most effective way to market pertinent products on-line. In addition to blogs and discussion boards, Shespeaks offers member reviews for products ranging from Greek Olive Hummus to the latest version of Nintendo Wii. The big question is, without buying banner ads, how will you get your message accross?

Rethinking Meat and Potatoes

Looks like there’s going to be a lot more potatoes and a lot less meat piled on those holiday plates this year. According to a Foodmarket News, in a speech to the Kansas Livestock Association Randy Blach, industry expert, reported the largest per capita decline in meat consumption since 1982. Bad news for them, means opportunity to others.
What I mean is, low cost, high nutrient content products rejoice… Now is your time to shine! Whole grains, beans, sweet potatoes, you know what I mean. American is primed and ready for recipes with your name on them. They simply can’t live on pasta and potatoes alone.
Develop family friendly entrees that take them though the tough times and catapult your product to comfort food status. Circulate them through point of sales materials or websites like Taste of Home. Remember, when the budget bounces back, comfort never looses its cache.