Forecasting Grain

After months, maybe years of hard work and dedication, Village Harvest is finally launching it’s new frozen whole grain line. Wahoo! Some say QR codes are the game changer of the times, we say think again. These whole grain mixes–that include ingredients like farro, wheatberries, red rice and quinoa–are taking the mystery out of cooking otherwise esoteric healthy foods and making them easier than boiling pasta. The big question (as with QR codes) is will consumers know what to do with them?  Of course they will!

Only in this case, no apps, downloads, digital video cameras, ipads or other handheld devices are required. As long as you know how to rip open the package, pour in a bowl and press the microwave button, you’re in! Dole it out on the side of some grilled chicken, steamed veggies, or I don’t know, a hot dog if you’re so inclined. Toss these grains in a stir fry or pasta dish instead of white rice or plain ol’ pasta. The thing is, this line provides such a quick and simple way to add health and variety the average family meal that it’s a no brainer. That said, if you must download a suggestion to get you started, Village Harvest’s QR’s (quick recipes) are yours for the making.