Do you like or like, like him?

Posted August 19, 2011 by Meryl  ||  Filed under Advertising  ||  Leave a Comment

Like was a big word in 5th grade. If you said you liked someone, it could mean that you were a couple. It could also just mean you thought they were pretty o.k. Brands on Facebook have a lot in common with those scrappy 5th grade boys from Wilson Elementary. They’ll do anything to get you to notice them. You may even like them, but how do they know if you like them, like them?

The best indicator if fans “like you, like you” (as we said back in the day), is if they interact and respond on your platforms. In other words, that boy who sits behind you pulls your pigtail, yup, that’s a “like you, like you”. Positive, negative, whatever it is, comments and interaction means that someone who’s out there really cares. As we all mature, learning to communicate those feelings just becomes natural.