Market like it Matters
Vittles has always been all about getting the “right foods” to market. So when Bill Niman approached us to work on his new BN Ranch logo and tagline, we naturally jumped at the opportunity. Yes, that’s right, the pioneer of modern meats is at it again. He’s got his own rules and isn’t letting random industry terms get in his way.
The bottom line is that Bill is all about making every bite matter. Eating less, enjoying more. He actually considers the earth, his animals and the whole dining experience. Does this make him organic? Not necessarily. Natural, probably– but he’s not too fond of that overused word. Most of all, he wants carnivorous consumers to realize that their choices make a difference. Eat like it matters–and we can all get behind that!
Forecasting Grain
After months, maybe years of hard work and dedication, Village Harvest is finally launching it’s new frozen whole grain line. Wahoo! Some say QR codes are the game changer of the times, we say think again. These whole grain mixes–that include ingredients like farro, wheatberries, red rice and quinoa–are taking the mystery out of cooking otherwise esoteric healthy foods and making them easier than boiling pasta. The big question (as with QR codes) is will consumers know what to do with them? Of course they will!
Only in this case, no apps, downloads, digital video cameras, ipads or other handheld devices are required. As long as you know how to rip open the package, pour in a bowl and press the microwave button, you’re in! Dole it out on the side of some grilled chicken, steamed veggies, or I don’t know, a hot dog if you’re so inclined. Toss these grains in a stir fry or pasta dish instead of white rice or plain ol’ pasta. The thing is, this line provides such a quick and simple way to add health and variety the average family meal that it’s a no brainer. That said, if you must download a suggestion to get you started, Village Harvest’s QR’s (quick recipes) are yours for the making.
Full Time Foodies
L to R: Meryl Bennan, Tammy Deane, Pat Shea, Tammy Potter
We likeee.
The leading producers of baby carrots have hired Miami-based ad agency, Crispin Porter + Bogusky to make the healthful lunch standard appear “extreme” and “sexy.” Read the article here.
Favorite Foodie Quotes
One of the very nicest things about life is the way we must regularly stop whatever it is we are doing and devote our attention to eating. ~Luciano Pavarotti and William Wright, Pavarotti, My Own Story
