Chicken that Rocks

Sometimes the bird in the hand isn’t enough. Or at least that’s what we were told by the new owners of the poultry company Raised Right (A successful brand completely created by Vittles). “We love how you branded Raised Right…now give us something even better,” was their challenge. And then the kicker…”And by the way, it needs to be completed in less than three months.”

Thus began our whirlwind of consumer research, name ideation, logo development, and strategic and creative processes that resulted in packaging, advertising, website, brochures, even a tradeshow booth, completed not simply in record breaking time, but (as all agree), to the specs that it is “even better than the previously award-winning brand.”

Or, as we like to say, destined to be requested over and over.