The Can-Do Site
How do you make an old fashioned fruit in a can top of mind for the contemporary consumer? A website alone doesn’t do the trick–of course, that was the assignment. Knowing that very few people wake up in the morning thinking about California Ripe Olives we challenged ourselves to create a site that attracts potential consumers for a variety of personalized reasons. As a result this site has something for everyone, touching on real life issues including health, parenting and cooking. Ranking #1 in both Google and Yahoo searches, the site had 6.3 million impressions just last year alone. Supermarket kiosks linked to our recipes over 500,000 for the past few years. Relevant content, interactive kids games, an enormous searchable recipe database and tools for healthy living including a BMI and activity calculator keep our audience coming back for more.